The official Vancouver Canucks Facebook page has a very good media presence. There are multiple things that they did well to continue draw fans to go back to the page and at the same time, attract new viewers to go to their page for more information about the Canucks. Currently, there are over 300,000 people who "like this" page. The following are the list of things that people experienced when visit the page.
- Read the latest stories include in game updates
- Leave comments on the wall
- Up and coming events
- View Videos and Images
- Participate in fan voting
- Contest: Chance to win season tickets
- Links to other organizations
As one can see, the Canucks origination frequently update their stories surrounding the team. For example, whenever the Canucks have a game, there will be an update between periods. It allows fans to get the most updated score. Also, it allow fans to leave comments on the wall about anything about the team which generate many discussion. There are also many interesting contents such as videos and pictures for fans to view. They provide valuable information about the history of the Canucks. The Canucks organization generate enough incentive for fans to keep coming back to their Facebook page
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