Ticketmaster is a ticket sales and distributions company that operates in many countries around the world. They sell different types of tickets like sports, music, theatre and much more. The website is very user friendly. People can simply go to the website and pick the event that they want to attend (for example a Vancouver Canucks hockey game), and Ticketmaster will act as an agent and sell the tickets to the clients. Besides selling tickets online, people can also buy tickets by phone, or in one of the Ticketmaster booth.
In my opinion, the best way to measure the brand's visibility is to log onto www.Howsociable.com. All users have to do is to type in the company's name on the search box and it will generate a rating. The rating is based on different media sites such as Facebook, Twitter, YouTube and more. If you want to see people's comments about the company, people can just click onto one of the social media where there are lots of comments about the company. It is a great way for a company to review the feedbacks from its customers in order to better improve its service.
The visible score for Ticketmaster is 1730. Even though the score seems to be a good number, it is a score that is related to the number of times that the name has been mentioned on different types of social media. To get a better idea on how people really think about Ticketmaster, it is better to check out the comments from users. So I just randomly gather 10 comments on different social media and do some calculations. If the comment is a negative comment, then it will get a -1 rating. If it is a positive comment, then it will receive a +1 rating. Neutral comments will receive a 0 score. Now let's take a look and see how they do.
Facebook:
1. Marva Poole: " Awesome!" +1
2. Yareli Romero: "Cool! I wanna live in this world XD" +1
3. Amber Marie Milem: "How bout all of these businesses just give of their own money and stop taking credit for their customer's donation!? No thanks, I'll donate elsewhere!" -1
4. Monica Schoff: "YA I got screwed by Ticketmaster they lied to me and about my seats for my grandkids" -1
5. Kacey Huston: "They made their point, they care! Thanks for the message!!" +1
6. Ernest Alférez : ""Colours"!!!!!!! Ticketmaster CANADA then spell it COLOUR and FAVOURITE!!!!!!!!!!!!" +1
Twitter:
7. ticgoodluck: "Glad that everything worked out. Thanks for following up :)" +1
8. hypermuse_ic: "Thats awesome. A good friend and gig buddy indeed!" +1
9. conbon: "Hey there! You can just say "I want to speak with a representative" or continue to press 0s. Hope that helps!" +0
10. jodster112: "That all sounds pretty fabulous" +1
So their final score is a +5.
That's a pretty good score. It shows that the company does a good job towards their target market. However, there is some more room for improvement.
